✦ AI Search Visibility Strategist Bangkok → Worldwide

From SEO Ranking
to AI Recommendation * .

I help brands get found, understood, and recommended across Google, ChatGPT, Gemini, Perplexity, and AI-powered search — without buzzwords, without overclaiming.

Apinat Phosuwan Co-Founder, Converzilla SEO · AEO · LLM Optimization
Work With Me Invite Me to Speak
Google
ChatGPT
Gemini
Perplexity
Claude
✦ Always human. Built for AI search.
Apinat Phosuwan portrait
Apinat · ap. EST. 2018
SEO → AEO → LLMO
02Hello, hi

Hey, I’m Apinat. 👋🏼

I help brands understand how AI sees them — and build the search, content, entity, and authority systems that make them easier to find, trust, and recommend.

I’m not here to make SEO sound more complicated. I’m here to make the new search landscape easier for business owners and teams to act on — with frameworks you can actually run, not slide decks you have to translate.

Strategist Speaker SEO Educator Founder · Operator Workshop Lead
Apinat speakingOn stage · DPU CIBA
Apinat portraitStrategy session
Apinat workshopWorkshop · 2025
03The signature line

One line. Five anchors.

The ap. mark, redrawn as a single continuous stroke — the same line that shapes how I work. Five anchor points, five questions every brand needs to answer in the AI era.

01 — Be found Visibility

Crawlable, indexable, surface-able across Google & LLMs.

02 — Be parsed Structure

Entities, schema, and architecture machines can map.

03 — Be backed Trust

Authority signals, mentions, citations, expertise on record.

04 — Be the answer Recommendation

Content written for retrieval — the answer AI hands back.

05 — Know the score Measurement

Visibility tracked weekly across every AI surface that matters.

ap. — one continuous stroke
01 — Be foundVisibility

Crawlable, indexable, surface-able across Google & LLMs.

02 — Be parsedStructure

Entities, schema, and architecture machines can map.

03 — Be backedTrust

Authority signals, mentions, citations, expertise on record.

04 — Be the answerRecommendation

Content written for retrieval — the answer AI hands back.

05 — Know the scoreMeasurement

Visibility tracked weekly across every AI surface that matters.

One line · five anchors · one system ap. — From SEO Ranking to AI Recommendation ✦ Drawn from the monogram
03The belief

Search has changed. Most brands haven’t.

Customers are no longer only scrolling through search results. They ask AI to summarize, compare, and recommend — and they trust the answer.

That means your brand doesn’t just need to rank. It needs to be understood.

Ranking is no longer the finish line. Recommendation is. — Apinat Phosuwan
04The framework

The AI Visibility System.

A practical framework for making your brand easier for both humans and AI systems to discover, understand, trust, and recommend — five layers, run as a system, not a checklist.

01 / Crawlable

Crawlable.

AI and search engines can actually access, render, and index your content — no surprises in the source.

Tech SEO · Render
02 / Understandable

Understandable.

Your brand, services, and expertise are structured so machines can map them to real questions.

Entity · Schema
03 / Trustable

Trustable.

Authority is backed with proof — content, mentions, citations, and visible expertise across sources.

E-E-A-T · PR
04 / Recommendable

Recommendable.

Your content directly answers the questions AI users actually ask — written for retrieval, not just rank.

AEO · Content
05 / Measurable

Measurable.

Visibility is tracked across Google, ChatGPT, Gemini, Perplexity — so you know what’s working, weekly.

Tracking · Reporting
05The receipts

Built from real search work, not theory.

Strategy across SEO, AEO, content architecture, entity SEO, and AI visibility tracking — for businesses, not just blog posts.

Co-Founder

Converzilla

Building the AI Search Visibility practice for healthcare, B2B, ecommerce, EV/solar, finance and clinic brands across SEA and beyond.

  • SEO Team Lead
  • Rank Rocket Instructor
  • Workshop Speaker · Guest Lecturer
Years in search
7+

From classic SEO to AEO and LLM optimization — through every algorithm shift since.

Industries
12

Verticals shipped to production.

What I work on
  • SEO & technical foundations
  • AEO content architecture
  • Entity & brand structuring
  • AI visibility measurement
Speaking · Teaching
  • DPU CIBA · Guest Lecture
  • Rank Rocket · Course Instructor
  • Founder & agency workshops
  • Internal team training
Featured across
  • Google · Search Generative
  • ChatGPT · Search
  • Gemini · AI Overviews
  • Perplexity · Sources
Industries shipped Healthcare B2B Ecommerce Clinics EV / Solar Fish Food Finance
06The notes

Search Notes for the AI Era.

Practical notes on SEO, AEO, LLM visibility, brand authority, and how search is changing for real businesses — short, opinionated, useful.

01 · EssayAa
SEO8 min read

SEO Is No Longer Just Ranking. It Is Becoming the Answer.

Read note
02 · Essay?
AEO6 min read

Why Your Brand Ranks on Google but Disappears from ChatGPT.

Read note
03 · Framework5
Framework12 min read

The AI Visibility System: Crawlable, Understandable, Trustable, Recommendable, Measurable.

Read note
07Work with me

Want your brand to become the answer?

Work with my team at Converzilla to build your SEO, AEO, and AI Search Visibility system — strategy, content architecture, and measurement, end to end.

Engagement · 4 weeks

AI Visibility Audit

  • How AI currently sees your brand
  • Crawl, entity & authority gaps
  • AEO content map & priorities
  • Visibility scorecard across LLMs
Start an audit
Retainer · 90+ days

SEO / AEO Strategy.

  • Full-stack SEO + AEO roadmap
  • Entity & schema build-out
  • Content production system
  • Weekly AI visibility tracking
Build the system
Talk · Workshop

Speaking & Workshops

  • Keynote: From Ranking to Recommendation
  • Team workshop: AEO in practice
  • Founder briefing for execs
  • Available EN / TH
Book a talk

Prefer email? Tell me about your brand and where AI search is leaving you behind. Replies within 2 working days.

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